CI

Symbol Mark
CI uses as base color, Orange, Green and Blue. Color Orange represents the vitality of Refinery’s energy, Color Green expresses the growth and consideration of Retail/Service business divisions and Color Blue symbolizes the leadership toward the top through transparent management. It presents Sun, Ocean & Sky, and Earth to give simple, yet dynamic impression.
Symbol Mark
Symbol Mark Grids
 
Signature
Basic Type
Signature combinations indicate combining various symbols and logo types by a certain rule and prohibit random mixture between them.
Signature basic horizon
Signature basic vertical
 
Application Type
This is for a limited use according to complex background colors.
Signature Application Type
Color Palette
With six basic colors in gradation, the symbol mark shows brightness, activeness and dynamics. Coloring should be based on Four Gradient Colors but when other colors are used, the gradation scale as below should be referred.
Colors
SymbolMark Color
Gradient Color
4색 표현
Solid Color
3색 표현
 
GS Color
 
Pantone Color
Process Color
RGB Color
PANTONE 321C
C:100 M:0 Y:50 K;0
R:0 G:153 B:153
 
Pantone Color
Process Color
RGB Color
PANTONE 173C
C:0 M:75 Y:100 K:0
R:204 G:102 B:0
 
Pantone Color
Process Color
RGB Color
PANTONE 300C
C:100 M:50 Y:0 K:0
R:51 G:102 B:204
 
Pantone Color
Process Color
RGB Color
PANTONE Cool Gray 10C
C:0 M:0 Y:0 K:50
R:102 G:102 B:102
 
Pantone Color
Process Color
RGB Color
PANTONE 368C
C:53 M:0 Y:100 K:0
R:153 G:204 B:0
 
Pantone Color
Process Color
RGB Color
PANTONE Warm Gray 1C
C:0 M:0 Y:3 K:8
R:235 G:235 B:227
Accent Color
 
The basic communication should be done with 4 Gradient Color on the Symbol, and the Accent Color to express GS is Jade Green. Service Spaces and other areas where the use of Gradient Color is difficult, Accent Color can be applied.
Graphic Motif
How to use
With the symbol, the graphic motif is being utilized to emphasize the identity of GS and should be used in an optimal angle of 30° without boring and distortion.
According to colors and formal characteristics of graphic motif, the standard layout as below should be applied to minimize the possibility of misuse causing damage to image.
Example as below shall be used as criterion and its position can be appropriately changed according to applicable media.
※ When applying graphic motif, the use of solid colors shall be prohibited.
Graphic Motif
Layout
Standard layout as below is an ideal use of graphic motif. When applying the layout, refers the example as below but its position can be appropriately changed according to applicable media or design.
Lower Side Layout
Lower Side
Upper Side Layout
Upper Side